Monthly Archives: March 2014

Apophenia vs Pareidolia

Posted on March 27, 2014 by diplopi

              “…the tendency to see patterns that do not actually exist are called apophenia, defined as the unmotivated seeing of connections accompanied by a specific experience of an abnormal meaningfulness, while the misperception of … Continue reading →

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“I finally get it!” – Eye Tracking

Posted on March 11, 2014 by diplopi

Originally posted on Eye Tracking the Customer Experience:
Next Bank Sydney 13 brought banking experts from around the World to a wonderful venue in The Rocks, Simmer by the Bay.  As a speaker, I was set a challenge by Rob Findlay,…

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Signal Detection Theory

Posted on March 11, 2014 by diplopi

The signal detection theory evolved from the development of communications and radar equipment the first half of this century.  It migrated to psychology, initially as part of sensation and perception, in the 50’s and 60’s as an attempt to understand … Continue reading →

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A Short Story About the Benefits of Mistakes

Posted on March 10, 2014 by diplopi

“The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of the work they produced, all … Continue reading →

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