Category Archives: Judgement and Decision making

Risk Aversion vs Uncertain Outcomes

Risk aversion is a concept in economics of how people behave when they are exposed to uncertain outcomes. The concept of being risk averse is defined as the propensity to prefer an offer with an expected lower but more certain … Continue reading

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Heuristics

“Heuristic is an algorithm in a clown suit. It’s unpredictable, it’s more fun, and it comes without a 30-day, money-back guarantee.” – Steve McConnell Heuristic (from Greek “Εὑρίσκω”, “find” or “discover”) refers to experience-based techniques for problem solving, learning, and discovery that find a solution … Continue reading

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Photographer Uses Neuroscience To Redefined The Meaning Of Beauty

This fascinating photographic project, titled the ‘Original Ideal’, is an impressive blend of neuroscience and photography and attempts to explore and reveal the deepest part of our personality – how we perceive ourselves. All subjects were placed in a minimal studio setting where … Continue reading

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Crazy Circle Illusion

Don’t trust your eyes. This is another optical illusion showing that your brain prefer consistency before accuracy.

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Sleep and False Memory

    Past research has claimed lack of sleep can cause memory loss. Now, in what is deemed a first-of-its-kind study, researchers from the University of California-Irvine and Michigan State University suggest sleep deprivation could increase susceptibility to false memories. … Continue reading

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New Technology May Reveal How Long You’ll Live

Facial recognition technology may soon become personal, as a group of scientists is working on a system that analyze an individual’s longevity prospects based on how his or her face has aged. The research is still in its early stages, but … Continue reading

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Can You Trust Your Eyes?

How do you know what you’re seeing is real?

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