Excellent presentation of how the commercial use of eye tracking might maximize profit.
Instead of my run-of-the-mill presentation, I fearfully told a story about the things that piss me off in banking and the broader enterprise marketing realm and how eye tracking can dramatically improve the situation. I really want to help people discover that:
- Data from poor market research methods add no value to business decisions and are ignored by senior execs
- Understanding human unconscious is critical in marketing and no, you don’t know much about what really drives your customers. Certainly nothing about how or why they do what they do.
- Marketing budgets are simply wasted if no-one looks at your stuff and this is avoidable.
- A shit…
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